The Blank Slate: What is Your Favorite Brand?
As designers we are often tasked with creating a brand for a business. Sometimes this is a simple logo design and collateral, and sometimes it's a large scale brand strategy that includes everything from logo, imagery and style to secondary colors and usage rules. It's always a fun gig to learn about what makes a brand tick and help to put a face on it. When a client truly understands the importance of branding and the message they want to convey, it can be very exciting to bring that message to life visually.
There are tons of brands that I admire and love to follow. Apple, Zappos, GoMedia and Simms... Just to name a few.
I'm curious to know...
What is Your Favorite Brand?
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